This is not another video of someone dumping ice water on her head. There are no screams or gasps for air or “accidental” white t-shirts here. I was nominated for the Ice Bucket Challenge (finally… I was starting to wonder what was wrong with me) and this is how I’m choosing to show my support.
Perhaps the most incredible thing about the Ice Bucket Challenge is how truly viral it is. ALS isn’t easy to talk about, and has previously received little attention and funding. But this social movement has brought the disease to the minds of millions and allowed us to learn about and talk about it in a more approachable way. If we can do that for ALS, why not for other causes?
By the time you read this, the Ice Bucket Challenge will have raised over $79 million, which is nothing short of amazing. In the spirit of supporting lesser-known causes, I’m keeping the momentum going and paying it forward.
I’m not knocking anyone that’s made a video, because the Ice Bucket Challenge helps raise awareness for a disease that needs more support. But everyone has a cause that’s close to their heart—some that will likely not see $79 million in revenue this month—and now is as good a time as ever to spread the word about what you’re passionate about.
I’m not calling anyone out, and there’s no 24-hour time limit. Instead, I’m challenging you to do the same amount of good for other causes as you did with the Ice Bucket Challenge. No ice bucket necessary.